Jana Masuhr

Jana masuhr

Talent Manager
Creative Consultant
Partnership Manager
Talent Manager

What I Do

I’m Jana – Talent Manager, Partnership Manager and Creative Consultant.

At Bitstream Media Lab, I connect talent with brands and bring creative visions to life, with strategy, instinct, and a hands-on mindset. I’ve had the privilege of managing and supporting incredible talents like Dennis Schröder, Falco Punch, Donna Dafi, Louis Philippson, Paulina Kurka, Philip Deml and many others.

From concept to contract, from campaign to content, I’m involved in every step, making sure collaborations hit the mark and leave a lasting impression.
My work spans campaigns with global brands such as Samsung, MINI, NVIDIA, Microsoft, L’Oréal, Nespresso, HUAWEI and many more.

What sets me apart? A strategic approach, strong creative instincts and the ability to translate potential into performance. I stay ahead of trends, act with precision and always keep the bigger picture in mind.

Professional Experience & Key Responsibilities

01

Campaigns

Campaign acquisition and management
02

Deal Ops

Planning budgets, handling invoices and negotiating contracts
03

Events

Accompanying artists at events and press engagements

Case Studies

Case Studies

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Donna Dafi x Escada

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Falco Punch x Samsung

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Louis Philippson x yfood

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Nyla & Lara x Neuland

Experience
History

Bitstream Media Lab
Artist Management
 08/2023 - Present
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As an Artist Manager at Bitstream Media Lab, I take the lead on projects, manage artists and influencers and oversee their social media collaborations.

Key Responsibilities and Achievements:

  • I lead creative projects from start to finish, making sure everything runs smoothly and aligns with the artist’s vision.
  • I manage social media partnerships and campaigns, helping artists grow their presence and build meaningful connections with brands.
KISHA Cosmetics & Kim Gloss
Social Media Management
 08/2022 - 08/2023
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At KISHA Cosmetics and with influencer Kim Gloss, I started as a working student and later became a full-time Social Media Manager. This role provided me with valuable insights into the power of social media and brand building.

Key Responsibilities and Achievements:

  • I learned how to authentically position a brand on social media and build a strong community around it.
  • I gained experience in content creation, campaign strategy and audience targeting.
Education and Internships
Communication Design
2019 - 2023
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Education
B.A. in Communication Design from SRH University of Communication and Design

Internships

  • 2022: Started at Spring Brand Ideas. Here, I was able to further develop my social media skills and assist in campaigns from planning to execution.
  • Internship with photographer Julia Jung followed by an assistant role. During my internship, I gained initial insights into the world of art and photography.

Skills

Social Media & Brand Strategy
Relationship Management
Negotiation
Public Relations
Strategic Planning
Problem Solving